So I just got my hands on the most recent Subliminal release, “Just When You Thought It Was All Over” (בדיוק כשחשבתם שהכל נגמר). Perhaps I am completely out of it, but I’ve never quite seen anything like this on an album:

For those of you who are Hebrew impaired, next to each song is an SMS code to order a ringtone – either synthesized from the right column or sampled (Truetone) from the left. (The rest talks about joining “friends of Subliminal club” by SMS.) What I want to know is, what did they do with the first track which is mostly silence with a little bit of rapping and some melody played on a keyboard in theremin mode.

Has this become common across the pond(s)? After all, you have to be pretty big in your country for it to be worth setting up this system – I mean Subliminal has shattered every Israeli music sales record, so the guy isn’t hurting – but the back of his album looks like a bus stop ad. At the same time, it’s pretty clear that his music is not strictly a commerical item – there is some attempt at artistry in his music – some of the songs are just plain good, if not the most original.

Now I’m not going to begrudge a man for trying to earn some more money, but I am simply wondering if this has become common practice in the ringtone addicted world – even with non “*-idol” albums- , or is this an example of Sabra ingenuity?

Now that I think about it, had it just been an insert in the album, I would have been amused, but it wouldn’t have been comment worthy.

This entry was posted on ‍‍כ״ח אלול ה׳ תשס״ו - Wednesday, September 20th, 2006 at 09:15 and is filed under musika, product, ruminations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.